"More ready to wear" refers to a type of clothing or fashion that is designed and produced for immediate purchase and use, without requiring major alterations or customizations. It is commonly abbreviated as RTW. This term is used to distinguish clothing items that are readily available in standard sizes and cuts, ready for consumers to try on and purchase, from those that are made to measure, tailored, or custom-designed.
This category of clothing includes a wide range of garments, such as dresses, suits, blouses, and shirts, that are mass-produced by fashion brands and are usually sold in department stores, boutiques, or online retailers. More ready to wear clothing is manufactured following standardized sizing systems, which allows buyers to easily find their preferred size without the need for extensive fitting or alterations.
The concept of more ready to wear emerged in the early 20th century, as fashion brands sought to address the growing demand for fashionable clothing that could be quickly and easily obtained. By creating ready-made garments, designers and manufacturers aimed to provide stylish options that catered to the needs of a wider consumer base, reducing the reliance on made-to-measure or bespoke clothing.
More ready to wear clothing offers convenience, affordability, and accessibility to consumers who seek fashionable attire. It allows individuals to purchase garments that are already manufactured, eliminating the wait time for tailoring or alterations and making fashionable clothing readily available.
